Have you seen the Mad Men TV show one too many times? Would you enjoy taking a peek at the inner workings of a marketing agency? Or, perhaps, you’ve always been curious about what makes some campaigns work? Do you find yourself wondering why some brands become household names?
If so, there’s one thing for sure: marketing can be the right major for you. But you’re probably still hesitant.
Whether you’re still in high school or you’ve already started your studies without declaring a major, the sooner you decide, the better. But this isn’t a decision you should treat lightly, of course.
So, make time for thinking about all the options that are on the table – and which ones speak to you the most. Offload your homework to a write my paper service if you have too much on your plate right now. Talk to current and former students before you settle on the major, too.
With that out of the way, let’s make the case why a marketing major can be your best choice.
You’ve probably seen the news coverage on this: half of the jobs that exist now are expected to become obsolete in the following two decades. The reason? They’ll become automated; humans simply won’t be needed to complete those tasks anymore.
Marketing jobs however aren’t going to be among them. Yes, you’ll see them transform in the future thanks to new technologies that’ll take over people’s lives. But they won’t become extinct.
That’s because you can’t automate empathy. And empathy is at the core of crafting the right message for any target audience.
Your career perspectives in 10-20 years might not cross your mind now, but they should. A major, as expensive, time- and energy-consuming as it is, is a long-term investment, after all – not a short-term one. And when it comes to this type of major, your return on investment will be job security.
This industry is a vast one – and that’s an understatement. It employs everyone from SEO specialists to photographers and social media marketers to media buyers. Here are just some of the jobs you can apply for once you graduate:
- Marketing analyst;
- Business analyst;
- Data scientist;
- Social media manager;
- Content marketer;
- Product manager;
- Public relations manager;
- Media planner;
- Account manager;
- Brand manager.
In practice, this means that choosing to major in this field will allow you to do two things:
- Delve into its different aspects during the studies. You’ll have classes on everything from digital advertising to customer service to choose from. If you try all of them out, you’ll be able to realize what you want to specialize in down the road.
- Increase your chances of landing a job. When you have dozens of occupations to choose from, your chances to start working right after (or even during) your studies skyrocket. And in this economy… Let’s just say it’s not something you can afford to dismiss.
If this is your thing, there’s no other career that could be more fulfilling. By their nature, marketing jobs rarely fall under the 9-to-5 type. Every client and project is different in its own exciting way, and every working day is eventful.
When you work in this field, it’s never boring. Today, you may be working on a social media campaign for a spray paint brand. Tomorrow, you may have to do a 180 and start brainstorming a core message for an EdTech company.
And, it’s rewarding, too. You’ll get to see your contribution to campaigns making a difference for the company’s bottom line. And when you stroll in your neighborhood or browse the web, you might stumble upon the ad that you’ve helped craft.
You might be thinking, “I’m not creative enough to work in this field.” But have you noticed that there are careers that have the word ‘analyst’ in them?
That’s the beauty of it: since it’s so diverse as an industry, there are jobs for both the creative types and the analytical ones. Someone has to come up with a cool packaging for an item; someone also has to analyze the target audience and choose the appropriate channels.
If you don’t know which type you are yet, most marketing majors will include some mix of data-heavy and imagination-driven assignments and projects. And if you realize you’re somewhere in between, don’t worry: there are jobs for someone like you in this industry, too!
You might not be thinking about launching your own venture right now. But if you have an entrepreneurial mindset, sooner or later, you will. And when that happens, the intricate knowledge of marketing will be exactly what you’ll need to succeed.
That’s because this area of expertise isn’t just about creating breathtaking ads. It has to do with every stage of the product’s lifecycle, from its conception and packaging to sales channels and customer service. Plus, since any business aims to turn its potential customers into actual buyers, marketing is what holds the key to its success (or failure).
On the other hand, if you’re already an aspiring entrepreneur who wants to have a safety net, this major is perfect for you. If your venture doesn’t take off for some reason, you’ll always be able to land a job in the industry.
As you can see, a marketing major is more than just a piece of paper with your name on it. It’s a robust, multi-use tool for your future career. With it, you’ll be able to choose from dozens of occupations or start your own business. With it, you won’t have to worry about your occupation getting automated, either.
If you’re still uncertain whether this is your thing, the best thing you can do is try to learn some of it on your own. Read up on it, watch videos on YouTube, take an online course on Coursera or FutureLearn. If you’re already in college, sit in on a couple of marketing classes.
All in all, the first rule of shopping for something expensive applies here, too: try before you buy.